Code found in the newest beta version suggests that these ads will focus on content from a marketplace and search results.
The latest beta version of the ChatGPT Android app secretly includes new code pointing to an ads system. This shows that the company plans to introduce advertising in its mobile product for the first time.
When the 1.2025.329 beta APK was analyzed, new code references were discovered for the first time.
The code that was found included terms such as an “ads feature,” “bazaar content,” “search ad,” and a “search ads carousel.” The ads will likely target particular use cases such as search results, shopping, and recommendation surfaces, rather than appearing in every individual user conversation.
ChatGPT’s Normal Responses Can Be Seen
The existence of code for a “search ads carousel” and “bazaar content” strongly implies the development of displays for selling products. These commercial ads are expected to show up next to ChatGPT’s regular answers whenever a user asks for product suggestions or makes a shopping query.
The implementation of this new advertising strategy by OpenAI is completely consistent with a similar methodology that has been previously utilized and successfully established by other major technology companies, such as Google’s AI Overviews feature and Microsoft’s Copilot tool. Those services already deliberately merge advertisements into the answers generated by their artificial intelligence systems, especially when the subject matter being addressed by the user is related to commercial endeavors or general shopping queries.
Perplexity’s Speech- Based Search Platform Is Also Used As An Important Example
The conversational search platform developed by Perplexity is also frequently cited and utilized as a significant example in this domain, primarily because its system deliberately integrates and positions financially sponsored suggestions for follow up searches immediately adjacent to the standard, non-commercial responses that the AI generates for user questions.
Introducing ads is a sensible step for OpenAI to help pay for the operational costs of serving people who use the platform for free. This strategy makes even more sense as the service expands its focus on shopping and commercial guidance.
No Ads Will Be Displayed in Paid Premium Versions
This method would probably keep the paid, premium versions free of advertisements. This preserves a clean experience for customers who pay, while still earning money from the large number of free users.
For the general public, this represents another step toward combining AI assistants with the established search platforms that rely on advertising. This happens as ChatGPT begins to use models that have already proven successful for Google, Microsoft, and others.
The exact schedule for when the public will receive this feature is still unknown. However, the evidence found in the application’s code confirms that the feature is moving closer to being fully implemented.
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